tl;dr:

A consumer boycott in China over a planned release of water from the Fukushima Dai-Ichi nuclear plant is threatening to hurt Japanese cosmetics makers. Chinese internet users have began compiling lists of Japanese brands, questioning their safety, with a hashtag on the issue attracting about 300 million views on China’s equivalent of Twitter, Weibo. Some internet users are also pushing for more firms to be boycotted, with recent lists adding baby products and food brands, and even Chinese brands using Japanese raw materials. Still, some are confident it’s a passing fad. There’s likely to be a minor impact on Japanese cosmetics firms with a government ban unlikely, Jefferies analyst Mitsuko Miyasako wrote in a note Friday. Jeanie Chen, a senior equity analyst at Morningstar Research Inc., said she didn’t think the impact on the Japanese brands will be substantial.

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That’s wild considering chinese citizens have been untrusting of chinese products for decades and get infant formula and cosmetics from other countries after they found out their milk was poisoned with plastic. https://www.scmp.com/business/companies/article/3051808/foreign-brands-still-dominate-parents-do-not-trust-chinas-home