When is the world going to admit that by and large, internet advertising is garbage and doesn’t work? People are far more likely to buy whatever random crap sponsor is on their fav youtuber’s videos than anything from “targeted advertising”.
It’s hard to imagine that companies are just happily pissing away money on advertising for absolutely no reason. I agree that standard banner ads you see in articles seems pretty useless, but I can imagine other formats being more effective. Youtube ads, either as part of the content or interrupting it, seem decently effective, given that they’re essentially the equivalent of TV ads. Speaking personally, I actually went to a cabaret-style show recently that I learned about through an Instagram ad, and had a really great time there. The performer asked how people had heard about it, and quite a lot were through Instagram.
And suffice it to say that, given that the title of this show is “Spooky and Gay”, that ad was very much targeted lol, and effectively. I honestly can’t say I’m that upset about it. I don’t think it’s so much the very concept of targeted advertising that I dislike so much as just the fact that it’s so often done very poorly.
When is the world going to admit that by and large, internet advertising is garbage and doesn’t work? People are far more likely to buy whatever random crap sponsor is on their fav youtuber’s videos than anything from “targeted advertising”.
Companies have the data for how much Internet advertising works.
That’s why they keep buying ads.
If it didn’t work, do you really think “profit at all costs” businesses would be spending millions of dollars to do it?
Does it not work though?
It’s hard to imagine that companies are just happily pissing away money on advertising for absolutely no reason. I agree that standard banner ads you see in articles seems pretty useless, but I can imagine other formats being more effective. Youtube ads, either as part of the content or interrupting it, seem decently effective, given that they’re essentially the equivalent of TV ads. Speaking personally, I actually went to a cabaret-style show recently that I learned about through an Instagram ad, and had a really great time there. The performer asked how people had heard about it, and quite a lot were through Instagram.
And suffice it to say that, given that the title of this show is “Spooky and Gay”, that ad was very much targeted lol, and effectively. I honestly can’t say I’m that upset about it. I don’t think it’s so much the very concept of targeted advertising that I dislike so much as just the fact that it’s so often done very poorly.