YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
I’m pretty sure YouTube has always operated at a net loss (strictly in terms of revenue and expenses). But of course, the value of the data Google owns makes up for it.
Most people don’t use ad blockers. Link below says 43% use them world wide, as per user reports. Ad blocking is (only) detected in 18% of web sessions on computers among American users.
https://backlinko.com/ad-blockers-users
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I’m pretty sure YouTube has always operated at a net loss (strictly in terms of revenue and expenses). But of course, the value of the data Google owns makes up for it.
Most people don’t use ad blockers. Link below says 43% use them world wide, as per user reports. Ad blocking is (only) detected in 18% of web sessions on computers among American users. https://backlinko.com/ad-blockers-users
deleted by creator