Were you in market for buying the car when you saw those adds? If you werent then they did not loose a sale even if you hated the add.

Can you honestly say, that if you were in really need of a car and there would be opportunity to buy a yaris with good price and it would be good fit to your needs at the moment, you would pass it just because some add you saw at some point?

Was it so effective you repeat the name of the product years later in some random discussion on the internet?

I think the adds worked pretty much as intented.