Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators’ ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr’s plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.
There’s a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.
Normies are not very tech savvy and they are completely unwilling to deal with even the most minor inconveniences. Most people just want to open their mouth and have someone dump some internet in there. “Having to curate an experience” is not something many people are willing to do.