Hmmm, I initially wanted to agree with the OP, since the whole “Pravda” thing is a naming scheme from Soviet times, but apparently it’s reasonably well regarded:
https://mediabiasfactcheck.com/ukrayinska-pravda-the-ukrainian-truth/
I.e. not at all like Komsomolskaya Pravda, which is straight up Russian yellow press party line nonsense.
Hey everything, the massage is highly defined by now.