I can navigate game worlds more effectively than I can the real world. I can struggle to visualise a local route but could probably walk you through several zones of a Souls game.

It’s still good to know, precisely because a lot of people drink a LOT of diet soda because it feels guilt-free.

I don’t really think there’s a risk of a business having an abundance of deference to the customer. Would be a nice problem to have, these days.