

Conventional brick and mortar retail is extremely expensive to maintain. It has less to do with Amazon specifically, and more to do with the rise of online retail & direct to consumer business models more generally. Don’t get me wrong, Amazon was a huge pioneer in that area, but it would have happened one way or another.
So are we going with Lem-stralia, Lem-Rok Nor, or Lem-giers as our colony name?