As an American I’m still not convinced.

Apple successfully sold themselves as a better choice, the “in”thing - to adults. Most adults I know have iPhones and the ones who don’t seem self-conscious about it. It might have partly to do with Android phones originally sold as the budget alternative. We’re the shallow ones.

Kids can take their cues from adults: they see iPhones as the “better”, more desired choice. But also take it to the next level, with teasing and bullying.

I find it hard to believe anyone cares about the color of text bubbles, especially since kids don’t use iMessage, despite all the media making that claim. It’s just an excuse, but the social stigma is real