Workers who love ‘synergizing paradigms’ might be bad at their jobs | Cornell Chronicle
news.cornell.edu
Employees who are impressed by vague corporate-speak like “synergistic leadership,” or “growth-hacking paradigms” may struggle with practical decision-making, a new Cornell study into “corporate BS” reveals.

YA THINK?

“Corporate bullshit is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way,” said Littrell, a postdoctoral researcher in the College of Arts and Sciences. “Unlike technical jargon, which can sometimes make office communication a little easier, corporate bullshit confuses rather than clarifies. It may sound impressive, but it is semantically empty.”

  • theparadox@lemmy.worldEnglish
    53·
    9 hours ago

    Golden.

    Essentially, the employees most excited and inspired by “visionary” corporate jargon may be the least equipped to make effective, practical business decisions for their companies.

    “This creates a concerning cycle,” Littrell said. “Employees who are more likely to fall for corporate bullshit may help elevate the types of dysfunctional leaders who are more likely to use it, creating a sort of negative feedback loop. Rather than a ‘rising tide lifting all boats,’ a higher level of corporate BS in an organization acts more like a clogged toilet of inefficiency.”