I prefer to use what’s on the box, no matter what its orientation. That’s because the box usually has a cutter of some kind built in, and the position varies between brands of a given wrap.

Now, I have noticed on average that when the cutter is on the box under the lid (and thus you’d pull down against the box) I get less tears and fucked up edges overall, regardless of quality or brand.

So I guess that’s my preference overall if I could wava a wand and make them all the same