A flagship European Union digital market regulation appears to be shaking up competition in the mobile browser market. It's been a little over a month Is a flagship European Union digital market regulation shaking up competition in the mobile browser market? It's been a little over a month since the Digital Markets Act came into application and there are early signs it's having an impact thanks to mandating the display of browser choice screens.
This is the best summary I could come up with:
It’s been a little over a month since the Digital Markets Act (DMA) came into application and there are early signs it’s having an impact by forcing phone makers to show browser choice screens to users.
At the same time, some really small browser players may see more gains to be had from good old-fashioned publicity — for example, sending out a press release trumpeting early interest — as a tactic to raise their profile to try to drive more downloads through increased awareness.
Aloha told TechCrunch it believes privacy awareness is rising generally, but also suggested growth in new installs in the EU may be helping to raise its position in the U.S. App Store.
“While we’ve seen some positive signs, the choice screen rollout is ongoing and for a competitor like us that sees billions of searches and millions of downloads a month, we need more time to make an accurate impact assessment at scale,” it said in a statement.
“We have not received selection rates or any other meaningful datasets, so it is hard for us to solidly report on the effectiveness of the choice screen at this stage,” said Sophie Dembinski, its head of public policy and climate action.
She emphasized Ecosia isn’t happy with the current iOS choice screen, which it believes is hampering potential growth — also pointing to the Commission’s open case investigating Apple’s implementation.
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