Tell that to all the brands who have both a logo and a mascot, especially those whose mascot does not appear as part of the logo or only selectively appears alongside it. Geico, Progressive, Pillsbury, Planters, M&Ms, Ronald before he was discontinued, etc. And somehow Adidas has like four logos (all with recognizable silhouettes and with good use of negative space!) and they haven’t tanked yet.
That’s an interesting take. What college did you get your degree in marketing and graphic design from?
Tell that to all the brands who have both a logo and a mascot, especially those whose mascot does not appear as part of the logo or only selectively appears alongside it. Geico, Progressive, Pillsbury, Planters, M&Ms, Ronald before he was discontinued, etc. And somehow Adidas has like four logos (all with recognizable silhouettes and with good use of negative space!) and they haven’t tanked yet.
None. I grew up surrounded by mascots.