Popular coffee chain Starbucks is under scrutiny after a symbol on a poster celebrating Native American Heritage Month resembles the same one used in the animated children’s show “Avatar: The Last Airbender.”
Starbucks locations around the country have displayed the posters in break rooms, back offices, and in view of customers, Business Insider reported.
The outrage comes as the misconceptions about Native Americans persist through the continued exploitation and misinterpretation of Native Americans in advertising, merchandising, and trademarks amongst popular brands. The National Musuem of the American Indian in Washington D.C. houses a permanent exhibit titled “Americans” that features ads, toys, film clips, toys, weapons and hundreds of other Native-themed objects, illustrating the paradox of everpresent false Native depictions in popular culture and absence of actual Native representation.
Why wouldn’t you just hire a contract worker who has native American ancestry to do the artwork? If the contractor gets it wrong you can just wash your hands of it saying you took steps to ensure you had a representative of the native American community to do the work and that’s what they chose.
I see you’ve read the Star Trek guide: Hakoochymoia: Vet Your Cultural Consultants Before Letting Them Contribute To A Bunch of Episodes.
Because you want to pander to people who care, while still being slime yourself. See Rick Berman and Chakotay
But I am so far from the bones of my people
Akuchimoya
Gesundheit.
That would take a bare minimum of effort.
I think it would be hilarious if they did try and the person they hired trolled them.