I know of a lot of businesses that have kind of a logo system.
Take McDonald’s. They’ve done various combinations of the word McDonald’s, the golden arches, and the colors red, yellow and white, and while yes there have been refreshes of the brand and styles have come and gone over the years, several were in use at any given time depending on the context they were displayed in. You might have the full logo up on the pole sign and just the arches on a red background on the side of the building.
I could imagine Cracker Barrel separating that logo into two parts, the man-chair-barrel diorama, and the kidney shape with the text in it, and using one, the other or both in various circumstances. Like, imagine they made to-go cups, could you imagine trying to emboss the full logo into PET?
Tell that to all the brands who have both a logo and a mascot, especially those whose mascot does not appear as part of the logo or only selectively appears alongside it. Geico, Progressive, Pillsbury, Planters, M&Ms, Ronald before he was discontinued, etc. And somehow Adidas has like four logos (all with recognizable silhouettes and with good use of negative space!) and they haven’t tanked yet.
Heaven forbid we have both versions of the logo.
Having 2 logos as a brand is not good. You want one recognizable and prominent standard logo.
I know of a lot of businesses that have kind of a logo system.
Take McDonald’s. They’ve done various combinations of the word McDonald’s, the golden arches, and the colors red, yellow and white, and while yes there have been refreshes of the brand and styles have come and gone over the years, several were in use at any given time depending on the context they were displayed in. You might have the full logo up on the pole sign and just the arches on a red background on the side of the building.
I could imagine Cracker Barrel separating that logo into two parts, the man-chair-barrel diorama, and the kidney shape with the text in it, and using one, the other or both in various circumstances. Like, imagine they made to-go cups, could you imagine trying to emboss the full logo into PET?
If the guy on the barrel is just instantly recognizable as the name using a specific font, than you can have both.
That’s an interesting take. What college did you get your degree in marketing and graphic design from?
Tell that to all the brands who have both a logo and a mascot, especially those whose mascot does not appear as part of the logo or only selectively appears alongside it. Geico, Progressive, Pillsbury, Planters, M&Ms, Ronald before he was discontinued, etc. And somehow Adidas has like four logos (all with recognizable silhouettes and with good use of negative space!) and they haven’t tanked yet.
None. I grew up surrounded by mascots.